Posts tagged ‘social media’

December 30, 2011

Online Sharing and the Fear of Abandonment

We live in a social world, both on and off the web, and love to share things that are interesting, funny, or helpful. Online it should be easy, but often it isn’t and the sharing doesn’t happen.

Here’s an example:

  1. I see something in an email newsletter, maybe an upcoming free webinar, and I want to share it because I know the organization does good work.
  2. I look for a Twitter button, and sometimes get lucky.
  3. Unlike on a blog post or news article, it usually links to the organization’s Twitter profile rather than the specific information. I read back through their Tweets, but more often than not strike out.
  4. Generally I give up here, but if it’s important to me I visit their website.
  5. Often I can’t find the information there or it looks so unprofessional I can’t bring myself to link to it.
  6. I might write my own Tweet, or maybe forward the newsletter to one or two people, but most likely…
  7. I give up.

Another example:

  1. A friend mentions he’s speaking at a tech conference the next day. Great, I’ll spread the word.
  2. He doesn’t have a Twitter account. OK, fine.
  3. He’s a good friend, so I surf around trying to find him and the event, or even just the event. No site, no Twitter account, no LinkedIn. All I can find is the host organization’s home page — which lists last year’s speakers and date.
  4. I give up.

No doubt a more casual visitor (read: sane) would give up sooner. Unfortunately, you can’t measure this type of abandonment.

Find your audience where they are, as they say, but anticipate where their friends might be, too. Take a fresh look at your newsletter, website, blog, and every other place you have an online presence. Ask someone outside your organization to do it, if you can.

How easy is it to share your great content, events and news?

December 23, 2011

You Kiss Your Mother With That Mouth? Authenticity and Your Online Self

toothbrush mouth

Photo credit: Marshall Astor on Flickr

Most all internet denizens have puzzled over how much to let their hair down on the web. On one hand, we know once something’s out there, it’s out there forever. On the other hand, we know if our audience is made up of potential donors, volunteers, customers, or other people we want to connect with, it’s important to be authentic.

So what’s authentic? On social media, a lot of people seem to equate being authentic with cursing like a sailor. (No offense to sailors, thank you for your service.) One well-known social media blogger included an “adult entertainer” on a list of successes we might emulate. I’m curious what his wife thought.

I was reminded of that yesterday when I searched “Think Productive game GTD”* and Google suggested “Think Productive game WTF.” I’ve even seen a rabbi write WTF on a LinkedIn post. What’s that about?

I propose being authentic as a person or an organization means talking about things you care about and find interesting, being honest without spilling everything, and letting your emotions and humor show once in a while.

What do you think?

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* Getting Things Done by David Allen.

December 2, 2011

#1

This blog is about writing and editing, customer service, online marketing, and how communications and tech come together.  Plus a bunch of other stuff.  Read it and tell me what you think!

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