3 thoughts on “It’s ALL Customer Service: Search Engine Optimization (SEO)”

  1. What excellent advice, Kyla! Search engine optimization isn’t just the work of the tech department (although they can help a lot), or the marketing department (but they should pitch in), or the editorial department (who should be folding findability words into their writing). It’s a group effort, if a company hopes to show up in search results. And when a potential customer can find you online, that’s a customer relations job.

    Here are two more resources for the new-to-SEO crowd:

    9-Point SEO Checklist

    SEO: The Free Beginner’s Guide From SEOmoz

  2. “Findability” that’s a new one. I’ll have to try to work it into conversation today!

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